Before hyperreality, things that were not real looked artificial. They were fascinating, real copies of something, a monster atop a skyscraper, a belly-birth alien.

So now, when fake seems to replace the real and who we are is becoming more and more some careful curation influenced by all the trends around, we’re rebelling.

Courage is not not being afraid. Courage is being afraid and doing it anyway, not knowing how things will turn out. We release small batch just because. Just because we want them out there. The process is like a two-way street with double-edge swords booby-trapping the way, and we are driving in this vehicle we have built together.